Apple is expected to unveil the iPhone13 in a few days

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Apple Inc has announced a special event for September 14, which most industry watchers believe will be used to unveil a new line of its iPhones.

Since 2013, Apple has shipped new iPhones around the same time of year, like clockwork.

The tech giant, which launched a redesigned iPhone with 5G connectivity last year, is unlikely to make any drastic changes this year.

On the contrary, most analysts report small technical updates to the phone’s processor and camera system.

“Upgrade rates peaked in 2021 on 5G, we expect upgrade rates to moderate but still generate high volumes in 2022,” JPMorgan analyst Samik Chatterjee wrote in a commentary. note, adding that he still expects a record year thanks to higher sales of the cheaper iPhone. SE.

The new line of smartphones is expected to extend the functionality of Portrait mode to video and also have a higher quality video recording format, according to a Bloomberg report.

Portrait mode uses the phone’s depth sensor to focus on faces while blurring the background, allowing amateur photographers to produce high-quality shots.

Apple had no immediate comment beyond the invitation sent to the media.

The mid-September launch saw sales spike in the last week of Apple’s fiscal fourth quarter, as millions of avid buyers grab the new iPhones.

Last year, however, the event was delayed for a month due to the COVID-19 pandemic, which means opening weekend iPhone sales were not included in fourth quarter results.

The event also helps Wall Street analysts model their sales projections for the holiday shopping season in North America and Europe, typically Apple’s biggest selling quarter.

Known for its splashy phone launches filled with hundreds of journalists at its sprawling Cupertino, Calif. Campus, Apple has been turning to virtual events since last year due to the pandemic.

-AAP