CHANEL today unveiled its Cruise 2021-22 collection in a digital presentation of Carrières de Lumières, in Baux-de-Provence, designed by Virginie Viard. The artistic director stood under the sign of Jean Cocteau where she was inspired by the collection, “Because Gabrielle Chanel was close to Cocteau, and I love the movie Testament of Orpheus. In particular this magnificent scene: a man with the head of a black horse descends in the Carrières de Lumières, his silhouette cut out against the very white walls, ” said Viard.
Describing the own collection, and it is, Viard was guided by Cocteau’s precise poetry in his films, creating two-tone silhouettes with bright white and deep black looks. As you watch the show the gaze draws attention to the CHANEL silhouettes of tweed jackets and skirts, the Maison’s simple yet distinct cuts, but Viard has revisited some looks that appeal to a younger crowd from Chanel. with shorter and tighter pieces. “Nothing better to capture and reflect the light, so loved by Cocteau and Chanel, than these contrasts between the dazzling whiteness of a long shirt dress and black macramé capes, between a white tweed jacket embroidered with a lucky charm and a black velvet and leather dress, ”the Chamber notes in a statement.
“Echoing the extreme modernity of Cocteau’s film, I wanted something quite rock. Lots of fringes, in leather, pearls and sequins, t-shirts bearing the face of model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braid, and pointed silver Mary-Janes. A look that recalls the modernity of the 60s as much as that of punk. says Viard.
Viard worked with photographers Inez & Vinoodh, to capture six looks at Gabrielle Chanel’s recently restored apartment at 31 Rue Cambon Paris for the press kit. “Because this is where Gabrielle Chanel has housed her favorite bestiary, her lions, female sphinxes, but also deer, which are printed, with other symbols of the House, on a long, negligee-style dress in pink crepe. beige and black. It is also in this apartment that she received her close friends, including Jean Cocteau ”. Viard notes.
“In the end, through her friendships, it’s Chanel, the woman I love more and more: her life gives us access to characters just as extraordinary as herself.” she concludes. Ending the digital presentation in the finale, the models and Viard release White Doves, a nod to the difficult times we are in, with an eye on peace and hope for a better world.
Look at the Cruise 2021 collection by CHANEL