Amazon may need to amend proposals to end investigations into business practices, says EU’s Vestager


BRUSSELS: Amazon may need to amend its proposals to end two investigations into its business practices, EU antitrust chief Margrethe Vestager said Friday after third-party feedback on the matter.

In July, the US online retailer said it would set up a data silo to prevent its retail arm from using data from its marketplace to create competing private label products.

It will also end preferential treatment for itself and treat sellers equally when ranking their listings for the “buy box” on its website that generates the bulk of its sales.

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Vestager had given third parties until 9 September to provide feedback before deciding whether to accept the proposals.

A group of 11 non-governmental organizations and the pan-European consumer organization BEUC have criticized Amazon’s offering and urge the European Commission to demand changes.

“We’re now reviewing that feedback, some of which pointed to potential improvements in various areas,” Vestager told a conference in New York.

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Vestager also addressed the European Commission’s investigation into Alphabet Google’s digital advertising business and said she was working with its US counterpart on the matter.

“We are also in close contact with the DOJ (Department of Justice) as part of our investigation into Google ad technology,” she said.

The research is in a preparatory stage.

Vestager, who pushed through groundbreaking EU rules to rein in Big Tech earlier this year, urged US lawmakers to pass a measure called the American Innovation and Choice Online Act, which bans tech giants from favoring to their own companies on their websites.

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“It is, of course, up to Congress to decide, but in the absence of this kind of legislative pressure, there is a risk of regulatory fragmentation – again pointing to the increasingly important role of cooperation in our jurisdictions, such as our partnership with the DOJ on Google Vestager said.


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