Kranz helped BMW deliver its all-electric i3 and i8 electric cars ahead of its departure in 2016.
Apple hired Ulrich Kranz who helped develop electric vehicles for BMW
Apple has hired Ulrich Kranz, the former BMW executive who co-founded electric vehicle start-up Canoo, which Apple wanted to acquire last year. Kranz would work under the direction of former Tesla executive Doug Fields, who is responsible for the day-to-day management of the Apple Car project dubbed “Project Titan” internally. Fields reports to Apple’s AI chief John Giannandrea. Kranz helped BMW deliver its all-electric i3 and i8 electric cars ahead of its departure in 2016, along with colleague Stefan Krause, to turn around struggling electric vehicle start-up Faraday Future. As Faraday Future surrendered in 2017, the couple left to found a business that eventually became Canoo.
Canoo’s initial plan was a subscription electric van that was revealed in 2019. The platform they developed that featured a battery, electric motor – all electronic combined – called a skateboard – was also in the process of being licensed. for third parties. Apple was interested in the platform, but talks never came to fruition between the companies as Canoo wanted an investment while Apple wanted to fully acquire the company for its technology, a typical modus operandi for the Silicon Valley giant. .
Since then Canoo has gone public through a PSPC merger and changed most of the top executives with a new CEO and also pivoted its plans for a subscription electric car service. Canoo also gave up on licensing its technology to Hyundai, which was very interested in it at one point.
Stephan Krause, who was originally CEO, left the company last year and earlier this year Kranz and a number of senior executives left the startup. Kranz is now part of the very large and ambitious Apple Car project.
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