Bolton Wanderers end all association with the game as football betting sponsorship ban looms


Bolton Wanderers cut all ties with betting companies ahead of a likely government crackdown on football sponsorship. League One club president Sharon Brittan issued a statement acknowledging that “gambling problems are ruining lives” as Bolton became the first EFL club to take such an open stance.

Sport Telegraph revealed in January how the government was likely to rid football of jersey betting sponsors. One of the leading anti-gambling activists believes ministers are also playing around with new restrictions on stadium billboards and TV commercials.

Ahead of the publication of a white paper this winter, Bolton took matters into their own hands, ruling out any on-site betting arrangements at the stadium. The club is also committed to avoiding any new commercial partnerships and sponsorship with companies representing the gaming industry.

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“Problem gambling ruins lives and we have taken this position to show our support for those suffering from betting addiction,” said Brittan.

The EFL is sponsored by a betting company, but Bolton chief executive Neil Hart has said the club will not participate in any promotions outside of their existing obligations.

Meanwhile, the soon-to-be-published fan-run football review is expected to recommend dropping the ban on fans drinking beer while watching games.

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Allowing National League and Ligue 2 sites to serve alcohol could ease pressure on lower league clubs and help tackle binge drinking before the game, says MP chairing the review .

A pilot project to serve mid-game pints for the first time in 36 years should be considered because “our vision of alcohol and football is outdated,” said Tracey Crouch. The temperature.

To explain his decision to exclude sponsors from the game, Brittan cited research showing up to 1.4 million UK adults and at least 60,000 young people between the ages of 11 and 16 who are addicted. “As an industry we need to do more and through our work with Bolton Wanderers in the community, the Bolton Wanderers Football Club will support awareness programs for those with gambling problems,” she said.

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Hart added, “We recognize that some people want to bet and also that the league has a business partnership with a gaming company in place and we respect that.

“However, we will not participate in any activity to promote the game outside of existing EFL contractual requirements.”



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