Television envisions a summer advertising boom as the return of Love Island and the Euro soccer championships spur big business and consumer spending.
Today, he predicted that ad spend will grow 85% in May and 90% in June from a year ago, a result for all businesses that rely on ads to survive.
Chief Executive Officer Carolyn McCall said: “We are off to a good start to 2021 with both total revenues and total listenership on the rise, despite the continued impact of the pandemic. We ended the quarter on a high note with the vast majority of our shows returning to production and a recovery in the advertising market.
Some analysts speak of a “summer of love” as fans return to football, festivals and music concerts.
She added: “We are encouraged by the UK’s road map out of lockdown and remain cautiously optimistic about the year ahead.”
ITV parted ways with Piers Morgan earlier this year following remarks about Meghan Merkle.
The return of Saturday Night Takeaway and Unforgotten has helped him overcome this controversy.
Today’s numbers align with record revenues at Google and strong words from advertising giant WPP.