Bronny leads list of most valuable amateur athletes by very long way

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Bronny James leads a new list of the amateur athletes who rake in the most money from Names, Pictures and Likenesses (NIL) deals.

Despite some other big names on the list, Bronny is still twice as valuable as second-placed Arch Manning, the cousin of legendary quarterbacks Peyton and Eli Manning.

He also earns more than double from LSU gym and viral Instagram sensation Livvy Dunne.

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Already with Nike and Beats By Dre deals under his belt, Bronny is an unstoppable force in the NIL rankings.

Here’s the full top 10, courtesy of One3 Sports:

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