Bryson DeChambeau of the United States waves his hand on the 13th green during the second round of the 2021 PGA Championship at Kiawah Island Resort’s Ocean Course on May 21, 2021 in Kiawah Island, South Carolina.
Sam Greenwood | Getty Images
Rory McIlroy remains the king of golf’s projected money, and Bryson DeChambeau is on the rise, according to a new study on the future earnings of PGA Tour players under 50.
Top New York-based financial advisory firm Duff and Phelps estimates 32-year-old McIlroy will make $ 401 million in his career by the age of 50. McIlroy tops a list of talented golfers on the 2021 Future Career Value (FCV) list. Duff and Phelps estimate the Top 10 golfers, including DeChambeau, will together make $ 2.15 billion by the time players turn 50. This represents an increase of $ 1.89 billion from the list’s inaugural year during the pandemic.
In an interview with UKTN on Thursday, Mark Mondello, managing director of the company’s evaluation services, said player performance on the golf course and estimated approval values are key parameters in determining the roster.
“It’s looking to the future,” Mondello said. “It’s based on detailed statistical analysis and mathematical modeling to get these results,” which also took into account the popularity of the player’s brand off the course.
Duff and Phelps estimate that McIlroy has about $ 300 million in stranded sponsorship revenue, including deals with Nike, Electronic Arts and sports equipment company TaylorMade.
American golfer Justin Thomas, winner of the 2021 PGA Players’ Championship, is second on the list with an estimated career earnings of $ 299 million. And DeChambeau, perhaps the most intriguing player on the list, due to his growing popularity, has dropped from five spots to third, with a projected career earnings of $ 225 million.
Bryson builds his brand
Mondello, who heads the global sports and entertainment division of Duff and Phelps, said the company employs many golf enthusiasts. They used their assessment resources to create the rankings, which could help companies identify future golfers to sponsor. Mondello added that the company used “the basic time value of money and risk adjustment factors” to project the earnings of 60 male golfers under the age of 50.
“We went for a 10% rate, but there are a lot of factors you have to think about because of the risk that someone might achieve those projected profits over time,” Mondello said. “That’s what we do to value any business or asset – we project future cash flows, then discount them to their present value. “
Xander ScHotele and Dustin Johnson are the other two golfers who are expected to finish above $ 200 million. They are ranked fourth and fifth on the 2021 list. Collin Morikawa ($ 197 million), Jon Rahm ($ 169 million), Viktor Hovland ($ 163 million) round out the six to eight spots.
Rory McIlroy of Northern Ireland plays his shot from the 14th tee during the first round pursuit of the Memorial Tournament at Muirfield Village Golf Club on June 04, 2021 in Dublin, Ohio.
Andy Lyon | Getty Images
DeChambeau, however, is currently one of the most talked about players on the PGA Tour. DeChambeau, 27, is 6 feet 1 inch and 235 pounds, according to his profile on the PGA Tour, looking more like a professional football player or wrestling figure than a golfer.
DeChambeau has a unique endorsement with a leading sports betting company, DraftKings. And his exposure will only grow when he joins Turner Sports’ upcoming The Match golf event featuring National Football League star quarterbacks Tom Brady, Aaron Rodgers and PGA Tour icon Phil Mickelson.
DeChambeau turned pro in 2016 and has eight career PGA Tour wins, including the US Open last September. He’s made $ 24 million in his career and will attempt a repeat of the US Open this month at Torrey Pines in San Diego, Calif. Through 49 events played in 2021, DeChambeau is currently ranked fifth in the world, according to the official world golf ranking.
And DeChambeau is also engaged in a golfers feud with fellow PGA Tour player Brooks Koepka, who placed 10th on the list at $ 144 million. The tension appeared to intensify at last month’s PGA Championship during a media interview.
DeChambeau played down the issues with Koepka, however, but said it was “good for the game”. Still, the feud helps DeChambeau with another measure – the PGA Tour’s newly installed Player Impact program. This is an incentive plan that distributes $ 40 million among top golfers whose popularity helps build the PGA Tour brand and attract audiences to the events.
“He has a great future,” Mondello said of DeChambeau.
Tiger Woods plays his shot from the second tee during the final round of the PNC Championship at the Ritz-Carlton Golf Club Orlando on December 20, 2020 in Orlando, Florida.
Mike Ehrmann | Getty Images
What about Tiger Woods?
Again, the list only considers golfers under 50, so Mickelson is not counted. The study begins by recognizing Mickelson, who in May won the 2021 PGA Championship, becoming the oldest player to win a major PGA Tour tournament.
When asked if Mickelson was younger – like 49 – what his rank might be, Mondello projected he would be among the best, adding, “he (Mickelson) is still a relevant golfer on the course, and he’s just huge in terms of mentions. “
The other relevant golfer – Tiger Woods – placed ninth in this year’s FCV rankings. Woods, 45, is expected to earn $ 150 million over the next five years until he joins Mickelson and is no longer included. Until then, Mondello said Woods’ income from endorsements should help maintain his ranking.
Woods is currently recovering from a serious car accident in February, but has returned to the video game sponsorship space. He has agreed to a license agreement with Take-Two Interactive to use his name, image and likeness and be featured on the company’s new golf game, PGA Tour 2K. This is the first time Woods has appeared in a video game since 2013.
“It generates so much value,” Mondello said of Woods. “Even though in our study he’s only going to pick up that ($ 150 million) in the next five years, he’s still in our top 10.”
Read Duff and Phelps’ full golf report here.