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Byron Bay residents ‘horrified, embarrassed and angry’ at new Netflix reality show Byron Baes

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Netflix’s announcement of their new reality show Byron Baes has angered residents of the once-quiet coastal town on the north coast of New South Wales.

And on Friday, Byron Bay residents did not hold back on the streaming service’s plans to film a reality show about young Instagram influencers based in a beach town.

The scandalous series will focus on cat fights and the love lives of popular influencers in the region.

Not happy: Byron Bay residents ‘horrified and angry’ at Netflix’s new reality show Byron Baes

But Karen Justice, a longtime local in the city, told UKTN she was ‘horrified, embarrassed and angry’.

She explained that if a show was to be made, it should be about the real people who live there rather than the glamorous people who only recently moved to Byron to flaunt their lifestyle.

“Our little hometown has already been loved, do we really need more attention? We, the real people of the country, can continue to persevere, but I would like these others to fuck each other, ” added Ms. Justice.

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Meanwhile, Mandy Nolan – a comedian and federal candidate from the Greens – has noted that a reality show is not what the region needs.

Not What Byron Needs: Meanwhile, Mandy Nolan - a comedian and federal candidate from the Greens - has noted that a reality show isn't what the area needs.  She stressed: 'Byron Bay doesn't need an empty exhibit anymore, it needs housing, it needs urgent coastal erosion work'

Not What Byron Needs: Meanwhile, Mandy Nolan – a comedian and federal candidate from the Greens – has noted that a reality show isn’t what the area needs. She stressed: ‘Byron Bay doesn’t need an empty exhibit anymore, it needs housing, it needs urgent coastal erosion work’

“Byron Bay no longer needs an empty exhibit, it needs housing, it needs urgent coastal erosion work,” she said.

The announcement of the reality show this week outraged Australians who flocked to Twitter to share their disbelief, including one who said: ‘Rightfully the worst idea since Married at first sight’.

‘I’ve never had a reason to cancel Netflix … until now,’ wrote another, while one user said he was so upset the announcement left them ‘nauseous’ .

Boycotting already: The reality show's announcement this week outraged Australians who flocked to Twitter to share their disbelief, including one who said: 'Legitimately the worst idea since Married at first sight'

Boycotting already: The reality show’s announcement this week outraged Australians who flocked to Twitter to share their disbelief, including one who said: ‘Legitimately the worst idea since Married at first sight’

“ No respect for a city torn apart by influencers looking for the perfect backdrop for gross business gain, ” added another.

Byron Baes was announced Thursday morning as Netflix’s new Australian original and will run for eight episodes in total.

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Block star and model Elyse Knowles is in a “ hot rush ” for a lead role in the series, the Sydney Morning Herald has reported.

Big reveal: Byron Baes was announced Thursday morning as the new Australian Netflix Original and will run for eight episodes in total

Big reveal: Byron Baes was announced Thursday morning as the new Australian Netflix Original and will run for eight episodes in total

Netflix content director for Australia and New Zealand Que Minh Luu said giving the show the go-ahead was a “ no-brainer. ”

“ You have this cabal, or the live stream as we’ve called it, of Instagrammers, all of whom live in Byron, and there’s a lot of it, ” Ms. Luu said.

“I’m not going to judge anyone for having a product to sell. The musicians have music to sell. I have ideas to sell, ”Ms. Luu added.

A press release for the program describes Byron Baes as a “docu-soap series” and calls it “our love letter to Byron Bay” which will also offer the audience “fights, flings and heartaches.”

He continues: “ It’s not just Chris [Hemsworth] and Zac [Efron]the back yard; it’s the playground for more celebrity-adjacent influencers than you can snap a selfie-stick.

Byron Baes is produced by Eureka Productions.

Emma Lamb, known for her work on Married at First Sight and The Real Housewives of Sydney, will be the executive producer.

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