Chelsea Football Club has entered into a $20 million per year partnership with WhaleFin, a crypto platform backed by Amber Group. Following this partnership, WhaleFin will become the official partner of Chelsea FC from the 2022/23 season.
According to an official communication from Chelsea FC on its website and social media page, the WhaleFin logo, which depicts a blue whale, will be displayed on Chelsea FC players’ kits. The logo will replace Korean automaker Hyundai’s current logo that stood for four years.
– Chelsea FC (@ChelseaFC) May 12, 2022
The football club have also confirmed that they are considering replacing their main shirt sponsor, Three, which is a British telecommunications company.
Premier Digital Asset Partner for Chelsea FC
As the first cryptocurrency partner for Chelsea Fc, the partnership allows Amber Group to introduce WhhaleFin to Chelsea fans around the world.
After announcing the partnership, Chelsea CEO Guy Laurence said:
“This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world.”
For his part, Amber Group CEO Michael Wu said:
“The game’s ability to appeal to a global audience regardless of culture, language and nationality can help promote digital assets.”
This partnership marks Chelsea FC’s entry into the world of crypto.
Manchester United, a key rival to Chelsea FC, has already announced a multi-year partnership with Tezos, a blockchain group, whose name will appear on Manchester training equipment. Liverpool, another English Premier League football club, are also planning to switch their shirt sponsors to Standard Chattered.