Swedish clothing giant H&M said on Wednesday it was doing “everything” to resolve a boycott in China that was sparked by its decision to stop sourcing cotton from Xinjiang over forced labor issues.
H&M and other fashion brands have come under fire in China for statements expressing concern over allegations of labor rights violations in the far western cotton fields.
Chinese celebrities and tech companies have partnered with H&M, Nike, Adidas, Burberry and Calvin Klein. H&M has even been wiped out of Chinese shopping apps.
“We are working with our colleagues in China to do all we can to manage the current challenges and find a way forward,” H&M said in a statement.
“We are determined to regain the trust of our customers, colleagues and business partners in China,” he said.
According to rights groups, more than a million Uyghurs and other predominantly Muslim ethnic minorities were held in internment camps in Xinjiang, where they were also forced to work in factories.
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