Discovery Insure has become a dominant force in the South African market and is now expanding its horizons to the rest of the world.
“From the start, the most important thing for us at Discovery Insure has been our primary goal of creating a nation of great drivers and, through our shared value insurance model, changing customer behavior and having a positive impact on society, ”said Discovery Assurer Deputy Managing Director Francois Theron.
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This is why the insurer encourages its customers to drive well.
For example: There is a 40% lower fatality rate among South African drivers who have auto insurance through Discovery Insure.
Discovery Insure has also provided its local customers with over R 1 billion in fuel cash back, R 25 million in Uber discounts and R 15 million in Tiger Wheel and Tire tires.
Expand the system
The Discovery Insure model of driving good driving behavior was first extended outside of the Discovery customer base at Avis in South Africa.
Avis SafeDrive is a partnership between Avis and Discovery Insure, and takes the model of rewarding good driving for the rental car industry. Car rental customers now have access to unique safety features and daily active rewards.
The Avis SafeDrive program has seen Avis rental vehicles suffer only one-third of the damage to other rental vehicles. By encouraging and rewarding good driving, customers become better drivers, resulting in safer roads for everyone. The Avis SafeDrive program achieved amazing results with an 8% to 12% improvement in driving score within seven days of rental.
“This has shown us that our Incentive Behavior Change program is replicable and can be scaled up to other markets,” Theron said.
This global expansion of Discovery Insure began with the launch of the Avis SafeDrive program in the Netherlands, where Avis customers were encouraged to improve their driving behavior through the Vitality Drive program.
Discovery Insure is committed to exporting its Vitality Drive insurance model globally.
Global expansion in Saudi Arabia and UK
The recent launch of a joint venture with Saudi insurer Tawuniya is one example.
Tawuniya was already a Vitality Health partner, so partnering with Discovery Insure to provide its clients with incentive insurance products was a natural progression.
“From a corporate culture perspective, the partnership makes perfect sense,” Theron said.
“They are very innovative and are the first insurer in the Middle East and North Africa region to encourage their drivers to drive better.”
This partnership involves Discovery Insure working with Tawuniya to integrate into the Saudi context, the Vitality Drive telematics program, originally developed for the South African market.
As part of this venture, Tawuniya Drive powered by Vitality has selected a fuel partner, a car wash partner and a coffee partner to reward Tawuniya insurance customers who drive responsibly.
VitalityCar in the UK is another prime example of Discovery Insure’s global expansion, with VitalityCar going live this month. As part of this adventure, Vitality UK is teaming up with French insurer Covéa, which has in-depth knowledge of the British automotive market, to implement Vitality Drive.
The product is fully supported by Discovery in terms of backend and systems.
In total, Discovery’s shared-value insurance model is active in 27 global markets and has nearly 9 million customers – with 220,000 customers added each month.
According to Theron: “As we embark on the next 10 years as Discovery Insure, I have no doubts that this is just the start of a successful journey in terms of the full potential we can offer and the number of lives we can afford. can save by expanding our model. and create nations of great pilots.