Ducati Scrambler collaborates with the Bridge School for Industry Connect program

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The Bridge School-Scrambler Ducati Connect program will be a 10-week course that will explore new design possibilities.


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Scrambler Ducati launches Industry Connect program

Ducati India announced that its Scrambler brand has partnered with The Bridge School India (TBS) for a specially designed program called TBS-Scrambler Ducati Industry Connect Program to mentor the best design talent in India. According to a statement from Ducati, the main objective of the course is to prepare young people with a flair for automotive design through an intense and immersive hands-on process that builds their confidence to enter the global design ecosystem. Through this flagship program organized by The Bridge School, Ducati intends to reach a wide range of students and car design enthusiasts.

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Speaking on the partnership, Bipul Chandra, MD, Ducati India said: “Scrambler by Ducati has had a huge impact all over the world. emotions. The collaboration with The Bridge School continues to show the importance of such an iconic design in the art and automotive world. I thank Mr Claudio De Angeli, Ducati Scrambler brand manager, for all his support and advice towards this project and I am sure he shares our enthusiasm with a part of this association which promotes digital learning for students in India.”

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“The Scrambler brand has always been close to my heart. It is the epitome of style, character and grace which means exceptional design, smart function and stunning visual aesthetics. At Bridge School, we always want that. our students learn and be inspired With the added value of the Scrambler brand and the active collaboration between the Ducati design team and our mentors from the well-known design houses Desmania & Ncube, I am certain that we will deliver quality work . Our motto is simple: to create aspiring designers by bridging the gap between academia and industry. I am delighted to have Scrambler Ducati on board to promote automotive design in India and provide an international platform for our students, ”said Nikhil Verma, founder of the Bridge School.

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The Scrambler Ducati Industry Connect program will include a brand immersion exercise which will be followed by benchmarking and in-depth design research. The main objective and curriculum of the course will be to define clear design and business goals that will translate into creative concepts. The course is suitable for those pursuing Automotive and Transportation Design or Masters in Design, as well as students with a passion for motorcycles and lovers of the Ducati Scrambler. The selection of students will be based on the combination of their intellect, skills and abilities. At the end of the course, students will receive the coveted certificate from The Bridge School, with a special mention of The Scrambler Project.

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