Earlier Kenya Broadcasting Corporation (KBC) presenter Bonnie Musambi announced on Friday 20 January that he will open his own radio station.
Musambi noted that the station, which started in 2020 as an online audio publishing and streaming platform under the brand name Sang’uwas transformed into a full-fledged live station on location.
Speak against UKTN.co.ke, Musambi explained that the station was launched with the aim of becoming a leading source of information, education and entertainment.
Sang’u FM, which broadcasts in the Kamba language, is based in Nairobi but mainly covers the eastern parts of the country including Machakos, Makueni and Kitui counties.
Chief Executive Officer of Sang’u FM Bonnie Musambi in his Nairobi office.
“Currently, Sang’u FM is available on location, mobile app and its websites where the programs are well described,” explained Musambi.
The Kamba word sang’u loosely means “too much sweetness.” The station broadcasts on 93.4 FM frequency in Kitui and Machakos and 96.2 FM in Makueni.
Musambi expressed confidence in winning over a large portion of Kamba’s audience and took notice Sang’u grew exponentially.
“We have advertisers who came on board after conducting their own market research and determining our audience capacity,” explains Musambi.
Inside Sang’u FM studios in Nairobi, Kenya.
Musambi further clarified that the station was trying to create an airwaves driven by the slogan “Vaa level quaku‘ which means ‘this is where you belong’.
During his tenure at KBCMusambi served as the presenter of the prime-time Kiswahili News bulletin popularly known as Darubini.
He left the state broadcaster after working for more than 14 years, mainly as a news anchor and radio talk show host. Radio Taifa, enter the political world.
Musambi entered the Kitui Central MP race in the August 2022 general election but lost to Dr Makali Mulu, whom he congratulated after admitting defeat.
“My political journey officially begins! Despite massive public and daylight manipulations in Kitui County, including the Kitui Central constituency, I emerged as a strong number two out of seven,” Musambi told journalists.
Musambi, who joined President William Ruto’s UDA just a month before the August 2022 general election, expressed his gratitude to the head of state for his support.
“On a very positive note, I am very happy to have obtained the highest number of votes from Ruto among ALL Ukambani constituencies. Kitui Central was leading,” he added.
A presenter at Sang’u FM during normal programming.