Facebook has decided to crack down on user reviews to stop people leaving fake reviews on business pages.
The company has updated its community feedback policy to address this widespread issue. While measures were already taken against potentially abusive reviews, the new policy puts these rules in writing.
Facebook’s new guidelines protect against people who leave fake bad reviews as a way to get refunds or other freebies from a company that wants to please its customers, and they’re also supposed to tackle nudged reviews.
These address the overly positive (and usually very vague) reviews that companies pay random users to leave on their pages. Other reviews subject to removal include those that have nothing to do with the business they are meant to be addressed to, contain graphic or inappropriate content, or are simply spam.
If a customer or business violates any of these rules, Facebook said it will remove the summary notice in question, bar businesses from accessing tags and product listings, as well as suspend or ban “the access to any or all Meta products or features.” Repeat offenders could have their Facebook account suspended or banned.
Last year, Britain’s competition watchdog said social media company Facebook had taken down 16,000 groups that sold and bought fake reviews of various products and services, the second time the regulator had to intervene.
Facebook has also made other changes to detect and remove paid content that could mislead users on its platforms, including popular photo-sharing app Instagram, the Competition and Markets Authority (CMA) said. ).
“We have engaged extensively with the CMA to address this issue. Fraudulent and deceptive activity is not permitted on our platforms, including offering or exchanging false reviews,” a Facebook representative said.
The CMA launched a crackdown on fake reviews starting in 2019 when it first asked Facebook and e-commerce platform eBay to verify their websites after finding evidence of a marketplace. growing for misleading customer reviews on platforms.
Facebook has also come under scrutiny from the CMA over antitrust concerns over the tech company’s acquisition of GIF website Giphy. It has come under pressure around the world for its data-sharing practices as well as fake news and hate speech.