The Mach-E appears to be becoming a popular alternative to the Model Y. Perhaps the first true electric competition for Tesla in the United States.
In February, Ford was the third best-selling BEV (battery electric vehicle) with more than 4,000 cars sold, according to a Morgan Stanley rating this week, as reported by the Detroit Free Press, ranking third behind the model. 3 and the Y model, respectively.
This follows last month’s announcement that Tesla’s share of the BEV market in February fell to 69% from 81% last year, with the Ford Mustang Mach-E accounting for almost 100% of the loss. actions. Again, based on Morgan Stanley numbers.
Ford said last week that first quarter sales of the Mach-E stood at 6,614, adding that the Mach-E [is] “Activate dealer lots in just 7 days” and that “nearly 70% of Mach-E buyers are from competing brands.”
An electric vehicle good enough to attract many Tesla buyers to the United States is a big step.
“The Mustang Mach E appears to be the first legitimate competitor of Tesla’s volume models, which is an accomplishment that many other automakers have tried and failed to achieve,” Jessica Caldwell, executive director of insights, told me. Edmunds, in an email.
“From a product standpoint, Ford is proving that if you build a compelling product, consumers will follow,” she said, adding that “while relying on the Mustang name has been a controversial decision, it seems to be paying off so far. ”
Now that the Mustang Mach-E is emerging as a volume contender, here’s how the price and features stack up:
* Federal tax credit of $ 7,500 available
** Hands-free driving Mustang Mach-E: “Active Drive Assist – including the front-facing camera and radar sensors – will be available through the Ford Co-Pilot360 Active 2.0 Prep Package, while customers who choose to buying the software for $ 600 will receive a live update through the third quarter of next year, ”according to Ford documentation. In other words, the hardware will be on board (Premium and other models) and you will pay to activate the software. See this description of Car and Driver.
Tesla’s Complete Autonomous Driving (FSD) is a $ 10,000 option.
Comments or suggestions can be sent to me via a direct Twitter message at twitter.com/mbrookec or [email protected]