The new brand will be called “e: N Series” and plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said.
Honda will set up a section in all of its existing retail stores for its new brand – e: N Series
Japan’s Honda Motor will launch a new brand of electric vehicles in China next year, it said on Wednesday, and will only launch battery-electric vehicles, hydrogen fuel cells or gasoline-electric hybrids. as of 2030. Known for its fuel-efficient internal combustion engines, Honda sold more than 1.6 million vehicles in China last year. The new brand will be called “e: N Series” and plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said.
Its two joint ventures, GAC-Honda and Dongfeng-Honda, plan to build new electric-only vehicle assembly plants that are expected to start production in 2024. The new models planned will use a new vehicle operating system and are being developed on the basis of a product platform designed for electric vehicles.
Honda will be implementing an e: N Series section in all of its existing retail stores. Over time, Honda also plans to create retail stores dedicated to the e: N series, but has not provided details on this plan. Honda currently has approximately 1,200 Honda brand stores.
Chinese sales of electric, plug-in hybrids and hydrogen fuel cell vehicles are expected to reach three million this year, the China Association of Automobile Manufacturers said on Tuesday.
Honda will continue to sell existing gasoline models even after 2030, he said.
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