Alex Cooper is Skims’s latest campaign star. The brand is solidifying itself ‘in the fabric of pop culture,’ one celebrity photoshoot at a time.
When Skims reveals a new ad campaign, the internet pays attention. Kim Kardashian’s brand, known for its underwear, loungewear and shapewear collections, generates buzz about the influential people involved that goes far beyond what products they’re modeling. On March 25, Skims released an ad campaign for its new Wedding Shop starring Alex Cooper, the host … Read more