The coronavirus pandemic has boosted the virtual entertainment industry and paved the way for blockchain-based businesses to link entertainment to the expanding market for non-fungible tokens, or NFTs.
On April 26, the Decentral Games community’s Metaverse casino and veteran Ibiza club Amnesia announced their new partnership and the launch of two Amnesia virtual dance floors, dubbed “Amnesia Experience” and “Amnesia Hype”.
The partners expect to generate at least $ 10 million this year from the business, largely through ticket sales, NFTs, and advertising revenue. Each will take 45% of the income, allocating the remaining 10% to an anonymous event organizer, with whom negotiations are underway.
Ibiza clubbing without Ibiza is part of a trend that has brought other monetizable hobbies, including casinos and gambling, into the virtual realm.
Decentral Games plans to provide revelers with real-time music events with live streams from famous DJs. In the meantime, it will showcase the virtual dance floor as an attractive online site for advertisers to hire and also launch an Amnesia merchandise store within the club selling electronic music-related NFTs, DJ autographs and game accessories adapted to the metaverse. Decentral Games Founder and CEO Miles Anthony said: “There is a change in the way people attend music events these days,” noting:
“We saw an increase in the number of people joining our Decentral Games community when we hosted our recent event featuring the live performance of DJ NIGHTMRE. Our next event for the launch of our […] The Atari-themed casino with live performance from platinum seller DJ Dillon Francis is set to beat the record number of users.
A full roster of DJs and featured artists is expected to be announced in the future, with whom DG $ token holders will be given “meet and greet opportunities”. Decentraland’s native token, MANA, is currently up nearly 9% on the day, according to CoinMarketCap, trading at around $ 1.20. Following last month’s announcement of the company’s partnership with famous game maker Atari, MANA had climbed more than 30% in value.