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It’s happening here: Various families come together to form Brockton Beer Company

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BROCKTON (UKTN) – Five Brockton residents want to be the catalyst for change and they plan to do so with the Brockton Beer Company, the city’s first craft brewery.

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“It’s really a great story about diversity and families coming together and trying to make a contribution to their community,” co-founder Ed Cabellon told WBZ-TV.

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Cabellon said ten years ago five Brockton families, including his own, were bought out by their preschool children. Over time, parents have developed their own friendships through school and sports.

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“I have a Suburban. I know it was always full of kids coming and going to soccer games and hanging out at tournaments, babysitting. We have become a family, ”co-founder Rowan Olmstead told WBZ.

To relax after long days on the soccer field, adults started “Friday Game Night,” even playing virtually during the pandemic. One evening, they came up with their own business idea – the Brockton Beer Company.

The founders of the Brockton Beer Company. (Photo credit: Brockton Beer Company)

“I have experience in home brewing and we were really excited about this possibility. Why don’t we take this? The city needs it and we reflect the city, ”explained co-founder Eval Silvera.

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Friends are an example of Brockton’s diverse community. Together, they represent Haitian, Puerto Rican, Filipino, French-Canadian, Jamaican, Trinidadian and Mexican culture.

“That’s really all Brockton encompasses. What we can really say about craft beer is that it’s always an experience of sharing, and I think now more than ever people need to come together and be able to share, ”said the co-founder Latisha Silvera.

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According to the Massachusetts Brewers Guild, the Brockton Beer Company is one of six out of 210 black-owned breweries in the state.

The Brewers Association says nationally one percent of brewery owners are black. For Brockton Beer Company, there were challenges along the way, like the financiers telling them that craft beer wouldn’t sell at Brockton.

“For me, it wasn’t much of a surprise. It’s always negative. Why do you live in Brockton? Why don’t you live here? Why don’t you do this? And it’s like no, because the city is great and I have met some amazing people. But on the industry side, it’s nothing more than open arms. It was like a family, ”said co-founder Pierre Alexandre.


As construction of the downtown area continues, the founders are collaborating with other local breweries like Vitamin Sea, Crue Brew and Widowmaker. Their latest creation, Soul Maker, is a New England-style double IPA, brewed on Martin Luther King Jr. Day and released with a vinyl record that pays homage to soul music and black history.

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“There are so many cultures, ethnicities in this city. It’s a great little picture of the world, ”Olmstead said.

The Brockton Beer Company’s downtown location is slated to open this fall at the corner of Main Avenue and Frederick Douglas, at the corner of Liberty Tree, a local stop along the historic Underground Railroad.

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For more information, visit their website or Instagram page.


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