Adidas is the latest major brand to join the planned boycott of social media by soccer players, clubs, organizations and associated businesses.
The sportswear company, which makes more than a third of Premier League kits – including Manchester United, Arsenal and Leicester – is shutting down all advertising on its platforms this weekend.
A coalition of the biggest governing bodies and organizations in English football, including the Football Association, the Premier League and the EFL, announced last weekend that it would be silent on social media in solidarity against racism.
The FA Women’s Super League, FA Women’s Championship, Association of Professional Footballers, Association of League Managers, PGMOL, Kick It Out, Women in Football and the Football Supporters’ Association will also cease all use. from their social media accounts starting at 3 p.m. on Friday, April 30. until 11:59 p.m. on Monday May 3.
Sponsors and associated companies are also joining, with adidas the latest.
“Adidas is proud to stand in solidarity with the football community in calling for more to be done to prevent racist, discriminatory and threatening abuse online,” a spokesperson said.
“We have stopped all paid advertising on our UK social platforms while the boycott is in effect.”
MP Julie Elliott, a member of the Digital, Culture, Media and Sports Committee, wrote to the Leader of the House of Commons to ask that Parliament devote time to the boycott debate.
Barclays adds weight behind the campaign
Barclays is the title sponsor of the WSL and the official bank of the Premier League and will support the blackout.
There will be no social media posts on the Barclays Football Facebook and Instagram pages, or the Barclays Footy Twitter account – while the company’s other social channels will avoid all football-related activity.
Online car retailer Cazoo – shirt sponsors of Aston Villa and Everton – has become the first major football sponsor to announce support, with more to follow.
“In solidarity with our partners and as a stand against totally unacceptable abuses which we condemn in the strongest terms, Cazoo will join this social media boycott during this time,” a company spokesperson told the PA news agency.
The move follows social media outages from Swansea, Birmingham and Rangers in recent weeks, with Liverpool captain Jordan Henderson saying he would be ready to follow Arsenal great Thierry Henry by logging out completely to protest the behavior racist.