Maya Jama’s signing as a Love Island host has sent viewers into a frenzy — with more tuning in to see her on spin-off show Aftersun than on Sunday night’s episode.
The 28-year-old presenter has taken over the role of Laura Whitmore and has already been a hit with fans after the winter series kicked off last week.
And Maya’s first time fronting Aftersun proved to be a resounding success, as initial ratings reported a peak of 1.82 million votes on the show – compared to Love Island’s 1.51 million watching.
Tuning in: Maya Jama’s signing as a Love Island presenter has viewers in a frenzy – with more tuning in to see her on spin-off show Aftersun than in Sunday night’s episode
‘Spin-off shows are certainly not intended to be main events. They sit next to the main show to use extra footage, drive the story or ramp up noise around a program,” a source told The Sun.
So no one ever expects the sister show to outnumber the main show. Maya turns out to be the shot in the arm that Love Island really needs right now.”
UKTN has contacted ITV for comment.
Looking fabulous on the show, Maya opted for a bold hot pink dress with a bold cutout that showed off some serious skin — in what is her latest most racist wardrobe choice.
Viewing figures soar: The presenter, 28, has taken over from Laura Whitmore and is already a hit with fans after the winter series kicked off last week
Smashing: Maya’s first appearance as the frontman of Aftersun turned out to be a resounding success, as initial ratings reported a peak of 1.82 million votes on the show – compared to the 1.51 million
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Her toned stomach was on full display in the revealing off-the-shoulder number, which she paired with matching pink high heels.
Maya is currently winning in the TV world as Love Island bosses have given her 50 percent more airtime than previous host Laura, 37.
After just four episodes, Maya was already on the popular TV show for 19 minutes and 55 seconds.
To win! It comes after it was revealed that Maya is currently winning in the TV world as Love Island bosses have given her 50 per cent more airtime than previous presenter Laura, 37
Bombshell: The host has donned some sassy outfits to present the show
In the same episode of the previous series, Laura had clocked just 13 minutes and 26 seconds.
Debates over the host’s on-set schedules have been going on since Caroline Flack, 40, first started hosting Love Island in 2015.
Laura’s husband, Iain Stirling, 34, even joked during the Love Island series.
And during episode one, Iain could be heard in the voiceover joking, saying, “She could have just texted, but we wanted to make our money off that return flight to Cape Town.”
Rave reviews: Viewers took to Twitter after the first episode of Aftersun to praise Maya for her natural charm and for making the spin-off show much more fun
And Maya doesn’t plan to stop there, as according to The Sun, Maya has said she plans to visit the new South African villa as often as possible.
However, she has also stated that she will be in London every Sunday to present the Love Island spin-off show Aftersun.
Maya became the host of Love Island this year after Laura left the show just after three series due to travel time struggles now that she’s a new mom.
It has been suggested that producers plan to keep Maya on the show for a while, as she is “now a major TV force to be reckoned with.”
Industry expert Jonathan Shalit explained to the Daily Mail: ‘Maya is simply fantastic – a true star and now a household name.
“She has completely nailed the role of Love Island presenter and has shown herself to be a global A-list star.
“She’s now a major TV powerhouse to be reckoned with.”
Meanwhile, a source added that the ‘electric’ launch was something ‘a marketer’s dreams are made of’ and that no doubt many people will be rushing to watch the ITV2 show while catching up.
Ex-host: After just four episodes, Maya was already on the hit TV show for 19 minutes. In the same episode of the previous series, Laura had only clocked 13 minutes