Mediacorp launches Bloomr.SG MCN accelerator to galvanize content creators in Singapore


SINGAPORE: Singapore’s largest content company, Mediacorp, unveiled a comprehensive program designed to equip aspiring content creators with the practical skills, knowledge and hands-on experience they need to become successful social creators.

Known as the Bloomr.SG MCN Accelerator and launched in collaboration with YouTube and the Infocomm Media Development Authority (IMDA), the program is part of Mediacorp’s goal of engaging everyone every day by nurturing the next generation. of creative talents to develop high quality content and develop their reach audiences both locally and internationally.

The launch of Bloomr.SG MCN Accelerator follows the creation of Bloomr.SG MCN, Singapore’s first and only official multi-channel network (MCN) announced in August 2020. The accelerator will lead a variety of training programs and events. education, in tandem with The other functional pillars of Bloomr.SG MCN are providing equipment and resources, driving content and intellectual property (IP) development and facilitating monetization opportunities for social creators of on board.

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The first session of the Accelerator’s structured training program, which will run from June to November 2021, will consist of a series of workshops led by industry professionals.

Creators who graduate from the six-month training program will continue to participate in synthesis projects for an additional six months, which would involve co-creating new IPs in collaboration with established YouTubers and participating in opportunities for production of commissioned content for Mediacorp through its multiple platforms. Promising talent can feature in Mediacorp’s omnichannel content.

IMDA will support Bloomr.SG MCN Accelerator as part of its efforts to build a sustainable and thriving ecosystem of content creators in Singapore and the region.

Ms. June Koh, Cluster Director, Media Industry Cluster, IMDA, said: “Through this partnership with Mediacorp on its Bloomr.SG MCN Accelerator program, we are happy to support more exciting opportunities for young aspiring designers to develop engaging online content.

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“We look forward to working with more partners to nurture our next generation of local content creators and make Singapore the most dynamic media hub in Asia.”

YouTube will provide the platform’s expertise and support to the program, bringing in their experts as part of the training.

“YouTube is always looking for ways to help artists develop their storytelling and connect with the platform’s billions of fans. This extension of our partnership with Mediacorp is another opportunity for us to nurture the vibrant creative community in Singapore, providing them with the advice, resources and expertise they need to take their craft to the next level.

“We look forward to the exciting and inspiring local content that will emerge from this collaboration, and to help bring these ideas to audiences in Singapore and beyond,” said Ajay Vidyasagar, YouTube regional director for the APAC region.

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Mr. Parminder Singh, Chief Commercial and Digital Officer of Mediacorp, said: “We are pleased to partner with IMDA and YouTube on Bloomr.SG MCN Accelerator to develop the next generation of social content creators first through a dedicated program .

“This will play a pivotal role in Bloomr.SG MCN’s mission to support up to 1,000 content creators over the next decade, significantly contributing to building a self-sustaining social creator ecosystem in Singapore.

“The new content offerings from emerging creators will also be a treat for the public. We look forward to Singapore’s creative talent to join us on this program and are excited to work with them on their content creation journeys. . “

Registration for the first edition of Bloomr.SG MCN Accelerator will open on April 30, 2021. Interested participants can visit for more details.



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