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Wednesday, May 12, 2021

Montage International and Jet Edge want to become personal for you together

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When Chris Hamaway, Montage International’s sales and marketing manager, lost a $ 100,000 villa reservation at one of his resorts because the potential client couldn’t get enough plane seats and didn’t want to s he knew it was to venture into the opaque world of private jet charters. was a need to find a private aviation partner.

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While these alliances have become commonplace, his three-year research led him to realize that he needed something different. “We didn’t want to be one of the 27 logos on a webpage offering a 5% discount with a bunch of fine print,” he says.

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Discussions that began over a year ago ended this week at Van Nuys-based Jet Edge, the ninth-largest private jet charter operator in North America, which owns more than 90 super planes. intermediate and large cab.

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While there are some big perks you’d expect, like free nights for members of the Jet Edge Reserve Jet Card program – and special charter rates for guests staying at Montage or Pendry properties. – leaders hope to offer something more, which they think others have missed. .

Beyond the cut-and-paste VIP benefits that are typically part of these deals, the two companies are working on an ever-increasing service integration. On the Jet Edge side, this means that it will train its cabin crews and customer contact teams on Montage properties, so that they are familiar with the layouts and equipment. In the future, technology could allow flight attendants to participate in booking or modifying spa appointments or in-flight dinner reservations.

In the field, Jet Edge customers will receive special treatment just like Montage’s best customers. At each establishment, the General Managers will organize personalized equipment according to your interests, from cooking lessons to a family outing with the Bernese Mountain Dogs who are part of its Canine Ambassador program. In other words, the goal is to offer something more than a bottle of wine, a cheese board and a note from the CEO.

If you’re staying at any of the group’s hotels and resorts, which are located from Maui and Los Cabos to South Carolina and soon to New York, there are discounted prices for one-way flights. Jonah Adler, commercial and marketing director of Jet Edge, says the rates are better than anything consumers can buy directly. One-way pricing means you don’t have to pay for ferry flights, an expensive proposition on big jets when traveling to Mexico or Hawaii. From the San Francisco Bay Area, Los Angeles, New York, South Florida, and Texas, there are flat rates for each hotel.

“We didn’t want a lot of asterisks,” Adler says, pointing to the litany of rules and disclaimers that typically accompany specials. Hamaway says Jet Edge’s best safety ratings as well as its large fleet of cabins were essential. “Many of our clients travel with friends, extended families and nannies,” he says.

Beyond the high touch service, there will be special events, packages and access offered first to Jet Edge customers. One example is a six-day event at Montage Los Cabos to celebrate the 10th anniversary of Atelier Crenn, the world-famous restaurant in San Francisco. Highlights include a 10-course menu of Atelier Crenn’s signature favorites and an array of distinct Baja flavors at one of the resort’s iconic venues. The limited number of places allows customers to involve chefs while tasting wines selected by a sommelier.

The five Montage properties that were open at the end of last year hold 5-star inspector ratings from UKTN Travel Guide. Its Healdsburg site in the wine region opened in February. In 2018, the Pendry Hotel in Baltimore was ranked # 1 hotel in the United States Conde Nast Traveler’s Readers’ Choice Award.

Hamaway and Adler say the goal of building the partnership going forward will be to create more unique experiences. Adler says, “When you are on a Jet Edge flight and the cabin crew can tell you about the new pool cabanas, this is the type of interaction our customers remember.”


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