WASHINGTON: Netflix will launch an online store to sell limited edition clothing, lifestyle products and collectibles based on Stranger Things, Lupine and other popular shows, the streaming giant announced Thursday (June 10).
Netflix.shop will be available in the United States from Thursday and will expand to other countries in the coming months, Netflix said in a blog post.
The video streaming pioneer is facing a growing list of competitors offering their own streaming services with new movies and TV shows. In April, Netflix failed to meet Wall Street’s forecast for new subscribers.
The online store offers a new source of revenue for Netflix and expands its product line beyond the items it sells through partners such as Target and Walmart.
The merchandise for the online store will be “carefully selected high-quality clothing and lifestyle products,” the company said.
Items that will debut this month include street wear and action figures based on the Yasuke and Eden animated series, “and clothing and home décor inspired by French crime thriller Lupine, Netflix said. Lupine products were developed with the Louvre Museum.
In the future, the company plans to launch products based on the hit series “The Witcher” and “Stranger Things” and clothing with the Netflix logo of the Japanese fashion house BEAMS.
Netflix has also created video games based on the shows Stranger Things and La casa de Papel (Money Heist).
Netflix shares rose 0.4% to US $ 487.72 in afternoon trading on the Nasdaq.