Executive singer Niall Horan bought a minority stake in Irish ‘athleisure’ brand Gym + Coffee, which opened its first UK store in Westfield in October and now plans to expand further into the UK.
The company said the singer came on board “in an effort to support the business and help raise the profile of the brand internationally as it enters a period of exciting growth.”
Gym + Coffee told The Standard it plans to open three new stores across Britain in the next 12 months “due to high demand”. The exact locations have not yet been confirmed.
The brand, which launched in 2017 and sells items such as high-end sportswear and sweatshirts, Irish rugby player Brian O’Driscoll is already one of the earliest investors. Recognized fans include lockdown exercise star Joe Wicks.
The Irish singer said that when he first discovered the company he was “struck by how a young Irish brand was starting to make an impact on the international market”. He said he “started to understand their ambition” and hopes “to bring the brand to a wider audience”.
Gym + Coffee Managing Director Niall Horgan said the similarly named pop star “is what we aspire to be as a company.”
“We hope that with his guidance and direction, Gym + Coffee can emulate some of the success it has had and proudly represent Ireland internationally,” said Horgan.
The market for so-called “athleisure” clothing – high-end athletic wear worn all day – has soared since the pandemic hit millions of office workers who started working from home.