Paulig knock-off will appear on the Russian market

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The coffee served at the St. Petersburg Economic Forum bore a striking resemblance to the Finnish giant.

Poetti’s logo and packaging bear a suspicious resemblance to Paulig’s own Presidentti coffee. Image: Tommi Pylkkö / Yle, lähteet: Fontanka ja Paulig

Guests at the St. Petersburg Economic Forum spotted a cafe that looked suspiciously like Finnish coffee brand Paulig last week.

“Coffee in a really familiar package, not to mention the brand,” Fontanka, a St. Petersburg-based outlet, described.

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Guests of the business conference received a flyer advertising the new “Poetti” brand, which stated that it offered “Paulig’s long-term expertise” and “its own factory in Tver”. The Paulig roastery was located in Tver, before being sold to a local private investor.

According to the Russian financial newspaper Kommersant, the investor was Vikasu SelfIndian citizen living in Russia since 1990s and since 2016 CEO of Milagro Beverage Company.

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The advertisement stated that Poetti would launch in the fall. According to Fontanka, during a presentation of the new product, the brand explained that “the name will change, but the taste and quality will remain”.

Yle Novosti, Yle’s Russian-language office, asked Paulig what they thought of the new coffee brand and whether it was a trademark infringement they would take action against.

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“Paulig was not aware of this. We are not going to speculate on [any trademark infringements] now,” replied a Paulig communications representative.

Paulig was unable to confirm whether the coffee was made at his old roastery.

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