Brooklyn-based company MSCHF was sued by shoemaker Athletic Nike after the former released “ Satan Shoes ” in conjunction with American rapper Lil Nas X.These shoes are a customized version of Nike Air Max 97 that contain “ human blood ” in the sole. .
In the lawsuit, Nike said the company, MSCHF Product Studio Inc, infringed and diluted its brand with black and red devil-themed shoes, which went on sale online Monday. Lil Nas X is not named as a defendant in the lawsuit.
The shoes allegedly contain red ink and “a drop of human blood” in the sole, according to a website describing the 666 pairs of limited edition shoes.
According to reports, “Satan’s shoes” feature an inverted cross and pentagram, as well as a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven.
Several reports claimed the shoes sold in less than a minute at a cost of $ 1,018 a pair. Lil Nas X said on Twitter that he would choose the recipient of the 666th pair from social media users who posted one of his tweets.
Nike, in its lawsuit in New York federal court, said the shoes were produced “without Nike’s approval and authorization” and that the company was “in no way connected with this project.” .
“There is already evidence of significant confusion and dilution in the market, including calls for a boycott of Nike in response to the launch of MSCHF’s Satan shoes based on the mistaken belief that Nike has licensed or approved this product,” indicates the trial.
(With contributions from Reuters)