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Shoe maker Satan containing ‘drop of human blood’ sued by Nike

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Brooklyn-based company MSCHF was sued by shoemaker Athletic Nike after the former released “ Satan Shoes ” in conjunction with American rapper Lil Nas X.These shoes are a customized version of Nike Air Max 97 that contain “ human blood ” in the sole. .

In the lawsuit, Nike said the company, MSCHF Product Studio Inc, infringed and diluted its brand with black and red devil-themed shoes, which went on sale online Monday. Lil Nas X is not named as a defendant in the lawsuit.

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The shoes allegedly contain red ink and “a drop of human blood” in the sole, according to a website describing the 666 pairs of limited edition shoes.

According to reports, “Satan’s shoes” feature an inverted cross and pentagram, as well as a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven.

Several reports claimed the shoes sold in less than a minute at a cost of $ 1,018 a pair. Lil Nas X said on Twitter that he would choose the recipient of the 666th pair from social media users who posted one of his tweets.

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Nike, in its lawsuit in New York federal court, said the shoes were produced “without Nike’s approval and authorization” and that the company was “in no way connected with this project.” .

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“There is already evidence of significant confusion and dilution in the market, including calls for a boycott of Nike in response to the launch of MSCHF’s Satan shoes based on the mistaken belief that Nike has licensed or approved this product,” indicates the trial.

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(With contributions from Reuters)

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