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Saturday, April 10, 2021

Teva X TerraCycle Announces TevaForever Recycling Program for ‘Beloved’ Sandals

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Teva has been making sandals for the Girlfriend and Traveler since 1984 in the Grand Canyon by a young raft guide. The guide attached two Velcro watch straps to an old pair of flip flops, preventing them from floating off the foot. Innovative sandals as they were back then, Teva patented their universal strap system for a modernized open-toe athletic shoe. The average adventurer has learned to love and wear his sandals, taking them to the extreme.

Today, eco-friendly athletic footwear brand Teva is announcing the TevaForever recycling program in partnership with TerraCycle, a leading international expert in recycling and waste management. TevaForever dedicates its value-driven circular plan to the lifecycle of beloved Teva sandals. The recycling program is Teva’s commitment to reducing its environmental impact and a sustainable future.

The TevaForever makes it easy for the Teva wearer to give back and get rid of their worn out sandals. Teva Vice President and General Manager Anders Bergstrom said: “The partnership with TerraCycle is a huge step forward in our continued commitment to minimize the environmental impact of our brand. The TevaForever Recycling Program is an easy way for our fans to join the cause, knowing we’ll give their sandals new life. “

Teva allows owners of “beloved” sandals to send their old pairs to a TerraCycle location at no cost to the customer. The sandals are diverted from landfills, cleaned, broken down and processed by manufacturers.

Manufacturers then recycle the processed material for practical application. Applications include track ground cover, playgrounds and sports fields. Teva’s long-term goal is to eventually come full circle in their sandal production, turning worn out pairs into new ones.

Recognized for its iconic universal strapping system, Teva made the switch to 100% verifiable and traceable recycled plastic using REPREVE wire in 2020. REPREVE has been responsible for the removal and recycling of 25 million plastic bottles from their cemeteries oceanic.

Teva has diverted more than 40.2 million plastic bottles since 2020, more than 1.5 million pounds of plastic from landfills. With the help of TerraCycle, Teva is standardizing a recycling process for its iconic sandals and reducing its carbon footprint.

The TeraForever recycling program carries the footwear line into the 21st century of modern manufacturing. Teva has also reduced its greenhouse gas emissions by around 6.6 million pounds since 2020.

Teva has reduced its water use in factories and is working with supply chain partners to improve water conservation throughout their operations. TerraCycle CEO and Founder Tom Szaky says, “The TevaForever recycling program offers consumers the opportunity to recycle their beloved sandals while preserving the environment for generations to come.”

Teva has been a pioneering spirit that adventure seekers tell and connect. TeveForever’s recycling program is an example of customer satisfaction while achieving sustainability goals. Customers have the freedom to explore in a pair of Teva’s, and the shoe company has had the opportunity to do the same with their customers.

The recycling program is simple to participate with a prepaid shipping label from Teva.com. Once you have registered you can download the shipping label and send the sandals directly to TerraCycle in order to close the loop.

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