The broker Verlingue consolidates its European brand by launching in Switzerland and Portugal


Verlingue, insurance brokerage subsidiary of the Adelaïde Group, consolidates its brand in Switzerland and Portugal.

After the successful launch of the brand in the United Kingdom in December 2019, the Swiss and Portuguese subsidiaries of the broker have now officially adopted the name Verlingue as of June 14, 2021.

Verlingue has been present in Switzerland since 2016, following the successive acquisitions of Advantis, S&P and Meex, which employ a total of 120 people. The merger of these three entities is now complete, creating the third largest insurance broker in Switzerland.

In Portugal, Luso Atlantica, which employs 100 people, now takes the Verlingue brand, just six months after its takeover by the group.

The extension of the Verlingue brand is one of the key objectives for Europe set out in the Verlingue 2024 strategic plan:

  • Establish a major independent European insurance broker in the field of corporate risk management, which is considered a benchmark in terms of professionalism and customer service by its customers, employees and other market players
  • Triple international sales, through the organic growth of its current subsidiaries and through strategic acquisitions
  • Set up offices in the main business centers of Western Europe.
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Based in France, Verlingue operates from 24 offices in France, Switzerland, Portugal and the UK. This too draws on the resources of WBN, the international network of independent brokers, to provide its services to businesses around the world.

Marco Buholzer, Managing Director of Verlingue Suisse, said the size of the company has many advantages: “Our clients will benefit from our expanded presence, our strong positioning in the insurance market and the acceleration of digital support for our services.

“The launch of the Verlingue brand on the Portuguese market is a great opportunity for our development, and therefore beneficial for all our customers and employees,” commented José Morgado, administrator of Verlingue Portugal. “We are in a strong position to be able to enrich our offers thanks to a high quality service. At the same time, this will support Verlingue’s ambitious growth strategy in Europe.

“We are extremely proud and enthusiastic about the rebranding and the integration of our Swiss and Portuguese subsidiaries, underlining their great confidence in the Verlingue project,” said Benjamin Verlingue, director of the international subsidiaries of Verlingue.

“This new step will allow us to capitalize on our common values ​​and the strength of the Verlingue brand, for the benefit of all our customers, ”he added. “The positive feedback from our latest operations has further strengthened our desire to accelerate our development in Portugal, and in Europe as a whole.. “

Source: Verlingue

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