The “Madrasa” platform raises the language of Dhad to the world


The “Madrasa” online educational platform, open for free in the Arabic language, has achieved qualitative achievements in the field of literacy, especially after recording 75 million views of educational sessions, and more than three million subscribers from 55 countries since its first launch.

And in confirmation of the great role that the “Madrasa” platform offers to Arab students, its recent victory in the “UNESCO International Literacy Prize” for the year 2022 came as a global recognition of what this Emirati platform has accomplished, which is one of the global initiatives of Mohammed bin Rashid Al Maktoum, in the field of literacy. empowering learners and learners with mother tongue learning options; Arabic language, at all times and circumstances, and without any costs.

Madrassa provides more than 6000 video lessons in mathematics, physics, chemistry, biology, Arabic and others for all classes from kindergarten through the first to the twelfth, and is available for free to more than 60 million Arab students who benefit from free content in the Arabic language. This is in order to implement the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in spreading education, supporting the Arabic language, and adopting digital solutions and innovation.

Madrasah has previously won the Sharjah Awards for the Distinguished Educational Project, and the ESCWA Award for Arabic Digital Content, for sustainable development for the year 2022.

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The open educational “Madrasa” platform supports the dissemination of education and knowledge, assists in the continuity of education, protects children and young people in less fortunate communities from school dropout, and provides a successful alternative in times of pandemics, crises and natural disasters, reinforcing the importance of e-learning available to all in the Arabic language, as a knowledge and cultural production vessel. To resume the contribution of the Arab region to the path of human civilization through open digital e-learning platforms, as an innovative solution for learning continuity.

In its quest to be distinguished in the content and style of the interactive lessons offered by Madrassa, its content has been developed based on the creation of unique characters, and the production of high-level content from the educational video lessons, the educational scenarios of which are designed with interesting interactive storytelling methods.

Madrassa has created a group of unique cartoon characters, which accompany students in various stages of learning, and include characters inspired by real individuals, representing well-known figures in history, science, literature, culture and knowledge.

Painters, artists, graphic designers and animation experts have created these characters in a way that appeals to learners in the Arab world, especially children, in the mother Arabic language, and documenting their ties with its letters, words, structures and meanings. Various personalities have been employed in a way that enhances the learning process, provides educational and pedagogical experiences that benefit students, and bring them joy and fun while acquiring new information, by taking advantage of the multiplicity of audio-visual media employed by the platform in designing and presenting content for each age group and stage of study.

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“Madrasa” uses characters inspired by Arab history, such as writers, poets, thinkers and scholars for each age group in a unique and attractive way, suitable for every age stage for learners, including the personalities of Al-Farahidi Language World, Ahmed Zaki Pasha, and Abu Al-Hol, which together offer grammar lessons. Arabic, poetry, and grammar in an advanced and attractive style.

“Madrasa” was established under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to provide world-class education for every Arab child, as e-learning is the shortest way to bridge the educational gap in the Arab world.

The Madrassa platform provides three features that make it one of the most prominent platforms for learning Arabic in an interactive way, namely availability, accessibility, and free use.

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The UAE supports the enrichment of Arabic content on the Internet, especially since the language of Dhad is one of the most prevalent languages ​​in the world. It is a language of communication and cultural production, through which Arabs enhance the presence of their culture, thought and civilizational contributions, and build global partnerships with academic institutions and cultural centers.

Changing the reality of education

The “Madrasa” platform is the fruit of the Translation Challenge initiative launched by the Mohammed bin Rashid Al Maktoum Global Initiatives in 2017, which aims to change the reality of education in the Arab world and bridge the educational gap between the Arab and advanced worlds. The platform was launched, in its first phase, in September 2018; It included 5,000 educational video lessons, and on December 18, 2020, on the occasion of the celebration of the International Day of the Arabic Language, the second phase of developing the content of the Madrassa platform was launched, and it included the development and production of qualitative educational content in the Arabic language, through 1,000 educational videos.

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