The only thing you couldn’t buy with Amazon Prime was takeout – until now

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mazon has entered into an agreement to offer Prime customers in the UK and Ireland a free Deliveroo Plus membership for one year.

Deliveroo said Prime customers will now be entitled to a free Deliveroo Plus subscription, worth almost £ 42 per year. A Deliveroo Plus subscription allows customers to get free delivery on takeout orders over £ 25.

Amazon has 200 million Prime customers worldwide, although it does not detail the numbers for specific countries. The service – which costs £ 7.99 per month or £ 79 per year – allows customers to enjoy free next day delivery of thousands of items, entertainment through Amazon Prime Video and Music, and free ebooks on Audible each month.

Deliveroo said the Prime partnership will help them “attract new, highly engaged and digitally savvy customers.” The company said Plus, its £ 3.49 per month subscription service, was “a key area of ​​investment” which it hoped would “increase retention and loyalty”. The subscription service launched in February, shortly before the firm’s difficult float.

Deliveroo shares briefly rallied to their 390p offer price last month before falling again. The stock is currently around 15% below its IPO price. Thousands of retail investors have backed the company in the float, with IPO shares offered through the PrimaryBid platform.

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