Triumph Motorcycles targets sales of 1,500 units, 25% market share in premium segment within 12 months


Triumph Motorcycles India has seen 30% growth over the past 12 months with sales of over 1,200 units.

British premium motorcycle brand Triumph is optimistic about the prospects for India’s niche two-wheeler segment over the next year, a period in which the company aims to increase its market share to 25 % compared to 22% currently, a senior official said on Friday.

Triumph Motorcycles India has seen 30% growth in the past 12 months, with sales of “just over” 1,200 units, he said.

See also  Tesla to charge more for cars in the US as inflation bites

“We are currently in a healthy position and expect to see 25-30% growth over the next year, selling around 1,500 units,” company manager Shoeb Farooq told PTI.

The company, which set foot in India nine years ago, has a presence in the 500cc and above motorcycle segment with a starting price of over Rs 5 lakh.

Farooq said growth in the premium segment has been slower than expected in recent years as the COVID-19 pandemic weighed on sales.

See also  The new CarPlay update is classic Apple before invading a new product category

“The good news coming out is that the segment of the industry just below ours (the 250-500cc class) is doing quite well, seeing sales of over 100,000 bikes a year…it’s a good news for us as consumers are likely to move to the next segment of 500cc and above from now on,” he said.

Motorcycles with a displacement of more than 500 cc offer much better value for money, he said on the sidelines of a dealership launch in Calcutta.

See also  Tips to prevent your car from overheating

Farooq said Triumph, which has 14 exclusive stores in India, has passed on some of the higher commodity and logistics costs to customers over the past six months, driving prices up around $2. % in all categories.

“There will likely be a marginal price increase in August as well, although the exact amount remains to be determined,” he added.


(follow UK Time News on Social Platforms.)

For the latest car news and reviews, follow on TwitterFacebook and subscribe to our YouTube channel.



Please enter your comment!
Please enter your name here