One of the USPs of a customer-centric automotive brand is after-sales service which is easy on the pocket and has a quick turnaround time. And that’s where the Volkswagen Child Parts strategy comes in.
Volkswagen aims to dramatically cut parts prices in India
Volkswagen has always been a customer-centric brand. The company has always worked for the benefit of the customer and with their peace of mind by providing the best in products, services and experiences. This is where Volkswagen’s children’s parts strategy comes in! This is one of the key ideas on which Volkswagen’s SUVW strategy is based. It aims to reduce the cost of owning a Volkswagen car. The basic idea is to replace certain parts and not to change the whole module. This in turn translates into shorter turnaround times and much more affordable after-sales service. Plus, it helps to extend the life of your Volkswagen car!
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Simply put, child parts basically refer to the sub-parts of a larger assembly or component. If there is damage, using the child parts strategy, the company can locate the particular part or component. It is not necessary to completely replace the assembly or the larger component. A technique widely used in the automotive industry, the child parts strategy aims to reduce service time and keep costs to a minimum.
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Volkswagen’s goal here is to reduce the total cost of ownership or TCO for the customer. With three parts distribution centers or PDCs in India, Volkswagen has been able to speed up the parts delivery process and improve the availability of spare parts. Volkswagen’s TCO approach rests on four pillars of reach, cost, products and information, all easily accessible to the discerning VW customer. A recent company initiative is the Service Cost Estimator, which allows a customer to get an estimate of the cost of service for their car, including labor charges.
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Another point of interest for Volkswagen is increasing location content in future VW cars. For example, the next Volkswagen Taigun SUV will have up to 95% localization! It will also help the company to offer aggressive prices for its new models in the country. In recent years, Volkswagen has worked meticulously to reduce the cost of spare parts and the total cost of ownership. The company says it will reduce the cost of spare parts by 3 to 13 percent, which is a big step in reducing TCO.
In addition, the company now offers a variety of warranty and service packages that take all the hassle out of a Volkswagen owner. More smiles per mile is precisely what the company intends to offer its customers.
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